My response to reading chapter 1 of Experience Design: Concepts and Case Studies by Peter Benz.
I enjoyed his conversation starter when he asks people what do they think experience is? And how confused they get each time. I guess explaining what experience is is one of the things that is so embodied in your conscience that you don’t even know how to explain it.
He made a good point that each experience is unique and it is filtered and interpreted through filters “such as the social (family, friends, etc.) and cultural history (religion, ethnicity, etc.)” and we, as experience designers must understand the context before starting to design any kind of experience. In other words: we have to know where the person is coming from and what is unique to him.
Out of the three definitions of experience the one most important to us as experience designers seem to be this:
Erlebnis: referring to conscious experiences felt deeply, lived “through,” or personally felt; e.g. reading this text.
And then in a long run it leads to another one:
Erlebnisse: our cumulative set of separate experiences that have contributed to our life experience and our phenomenal view.
It’s also interesting that by designing experience we always design the individual one and it’s very challenging to define what the cumulative experience of the individual ones would be.
One of the key takeways however is this:
in order to deeply understand experience and the life-world in which it takes place, it cannot be simply observed, it must be experienced
We, as experience designers, must be willing to step into the shoes of the people that we are designing for in order to create an authentic experience every single time.